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Branding & Identity Design

Brands make the world go round—and here we keep pace with the latest industry developments and explore our complex relationships with the brands we hold dear.

When the World Zigs … Jag?

Posted inAdvertising

Pantone 2025 Color of the Year is an Understated and Harmonious Hue

Posted inColor & Design

Koto’s Refresh for Workday Brings Optimism to Enterprise Software

Posted inBranding & Identity Design

Branding 101, Through the Eyes of a Seven-Year-Old

Posted inCreative Voices

404 Design & Innovation Celebrates a Year of Bold Moves and Big Wins

Posted inAdvertising

A Journey Through Pentagram’s Legacy in Logo Design

Posted inDesign Books

You Are All Wrong About the Jaguar Rebrand

Posted inIndustry Perspectives

Announcing The 2025 PRINT Awards Call For Entries

Posted inThe PRINT Awards

CENTER Design Brings Sando Shop Nostalgia to Molly Baz’s Saucy New Brand

Posted inBranding & Identity Design

The PRINT New Visual Artist Community Choice Winner is…

Posted inNew Visual Artists

From Intimidating to Empowering: Financial Brands for the Next Generation

Posted inAdvertising

Strategies for Reimagining Legacy Law Firm Brands

Posted inCreative Voices

L’eggs’ Iconic 70s Logo Gets a Modern Twist

Posted inBranding & Identity Design

From Hesitancy to Hope: How Freelancers Are Embracing AI

Posted inAI

Meanwhile No. 217

Posted inCreative Voices

ATX’s Guerilla Suit Delivers a Double-Dose of Hometown Brand Love

Posted inThe PRINT Awards

Five Design Leaders on the Evolution of the Female Presidential Candidate

Posted inPolitical Design

The Classic Gatorade Water Bottle Gets the AI Treatment

Posted inAI

Addison Group Celebrates 25 Years with a Brand Refresh

Posted inBranding & Identity Design

NWSL Announces a New Boston Soccer Franchise With a Brand Launch so Bad it Feels like Satire

Posted inBranding & Identity Design

De-Siloing Design: McCann Reimagines Collaboration in the Creative Process

Posted inDesign Culture

Podpunkt’s Timeless Brand for the National Museum in Krakow

Posted inThe PRINT Awards

Design Army Brings the Glamour to Holiday Family Drama for Morphe Cosmetics

Posted inAdvertising

Five Latinx-Owned Brands Infusing Culture and Creativity Into Everyday Life

Posted inCulturally-Related Design

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