Addison Group Celebrates 25 Years with a Brand Refresh

Posted inBranding & Identity Design

Addison Group, a leading professional services firm known for its expertise in staffing, consulting, and executive search, is marking its 25th anniversary with a fresh new look. The company recently launched a redesigned website and retooled branding for its talent solutions business unit, reflecting its commitment to empowering people through specialized people services.

“Our focus has always been on understanding people,” said Jay Houston, president of talent solutions for Addison Group’s Finance & Accounting division. “This brand refresh emphasizes what makes us unique while delivering a clear and compelling message to the marketplace.”

With the talent acquisition landscape becoming more competitive, Addison Group’s new digital presence ensures that businesses seeking specialized solutions continue to see Addison as a trusted partner. To bring this vision to life, Addison partnered with VSA Partners, a creative and branding agency, who worked with Dapper and Associates to craft an engaging, people-centric user experience.

As Addison Group continues to grow—with eight brands and 28 offices across the U.S.—this brand refresh is the latest move to showcase what sets them apart: a deep commitment to connecting businesses with the best talent.

Celebrating 25 years of success, Addison Group’s new branding is a testament to its dedication to delivering exceptional talent solutions and staying ahead in a rapidly evolving industry.