The works of artist Olafur Eliasson explore the relevance of art in the world at large. He joins to discuss his three-decade career creating sculptures, installations, paintings, photographs, and film utilizing natural elements—light, color, water, and movement—to alter viewers’ sensory perceptions.
Debbie Millman:
Deep down every visual artist suspects that they can’t compete with nature. The scale, the shapes, the forms, the patterns, the light, the colors, the designs found pretty much everywhere in the natural world. They’re so perfect. It might just be an act of hubris for an artist to even try to compete.
Yet, Olafur Eliasson seems to have found a way to harness some of this natural beauty in his own extraordinary art. His sculptures, his installations, experiments with light and water have been drawing huge audiences for several decades. In 2003, his weather project in London created the illusion of a meteorological event with a giant sun filling Turbine Hall at the Tate Museum.
In the middle of the last decade, he installed giant blocks of melting ice from the Greenland ice sheet in European cities where climate change conferences were taking place. In Switzerland in 2021, he created an indoor-outdoor pond of unearthly beauty. Olafur Eliasson continually provokes his audiences to think about the natural world and our place in it in novel ways. Nowhere is that more apparent.
In his most recent work, as the newly appointed guest curator for WeTransfer, Olafur has created LifeWorld, a public site-specific reflective video installation on billboards in London, New York, Seoul and Berlin. We’re going to talk about that and much more on today’s show.
Olafur Eliasson, welcome to Design Matters.
Olafur Eliasson:
Thank you so much. Thanks for having me.
Debbie Millman:
Olafur, I understand you have a number of unique collections. They include vintage light bulbs and antique owls. What is it about those particular objects that intrigues you so much?
Olafur Eliasson:
Owls. Yeah, they’re not antique in that sense. They are, what do you call that when you have a stuffed animal?
Debbie Millman:
A plushie?
Olafur Eliasson:
Taxidermy? Taxidermy.
Debbie Millman:
Very interesting.
Olafur Eliasson:
Yeah, so I have a few collections. I collect meteorites and compasses primarily, and then old bulbs, incandescent bulbs. I have an old people’s home for bulbs that are out of use, but they still work in the kitchen in my studio. Toy animals, collect that, too.
Debbie Millman:
Olafur, you were born in Copenhagen where your parents emigrated from Iceland in search of work. Your dad became a cook and your mother was a seamstress. Is it true that your mom was from an Icelandic fishing village that could be traced back to the 11th century?
Olafur Eliasson:
In Iceland, you have this sort of the book of Icelanders and the population of Iceland is so small that everyone is pretty much related to everyone, so to speak. I have an Icelandic partner, a woman called Edda, and she and I met a little more than a year ago. She actually checked on an app whether we were too closely related to actually date.
It’s not just my family or my mother’s family. Everyone in Iceland can trace their family back to 16th, 15th, 14th, 13th century, all the way back to before people settled in Iceland, into Norway, actually, depending a bit. Yes, I have my family tree. It goes back to the Renaissance.
I know for a fact that I have a woman from Napoli. She was a nun, 16th century, so she evidently wasn’t a nun her whole life. And I have a North African, what is now probably Algeria, that was a sailor, maybe a pirate of sorts, and he got stuck in Iceland. I have him and my family. I do span a bit. I’m not just Icelandic. I cover a bit of Mediterranean genetic pool, as well.
Debbie Millman:
I’ve been to Iceland several times. One of my observations is that it seems to be a very happy people. The people there feel very content to be in Iceland.
Olafur Eliasson:
I think people in Scandinavia normally score high on the happy charts. I think the social infrastructure and the safety nets should you fall through is very strong. Health, education, social mobility. You can be of a family with no education. You are likely to have social mobility in terms of getting a higher education, unlike I believe America.
One could say there’s a lesser chance for you to somehow deviate from your family pattern with regards to education and so on. In that sense, it’s a happy country. And of course, the fact that Iceland is such a small island, there’s 300,000 people, it’s a 350,000 people. That means that they have to look abroad. They have to see to collaborate with the world outside.
They’re very good in negotiating, very good in conversations, and I would say they’re good in diplomacy, as well. And I think that has also taught them that you get quite far by being in a good mood, or being happy. The question is whether they feel deep down also happy.
Iceland was a Danish colony up until the second World War. Iceland was not as evolved as Denmark. Denmark itself didn’t really manage Iceland to the same progressive evolution. There was a number of things that led to a, should I say, a kind of lack of self-esteem in Iceland. It was only once the American with the Cold War came with the silver dollar buying the herring, the fish off Iceland. That’s only Iceland. Oh, my God. You can have riches and American cars. And there was the American base in Keflavik, and everyone in Iceland could see the American TV.
I grew up when I was four or five laying on my grandparents’ carpeted floor in a suburb of Hafnafjordur. I was looking at The Fantastic Four, the Silver Surfer at 4:00 in the morning when the sun was already shining in the summer. And I remember watching the American TV and the news from America for the soldiers. And of course the news were only good news because the American soldiers are not supposed to get bad news from America.
I thought, oh, my God. America is amazing. Everything is perfect in America. As to the happy country, I am sure they’re quite happy because it’s a fantastic country. I love it very much, just like I love the rest of Scandinavia to be honest. But it also is these kind of very well-functioning democracies. They all suffer from one danger, and that is they start to take themselves for granted.
And that is the thing with democracy, once you start to take it for granted, it is actually very wobbly. You start to think, I don’t really have to vote. It doesn’t really matter. Do I have to do anything? I don’t have to. I’m taking care of. And then there is this assumption that the country or the system is taking care of you, and you sort of miss the point that you are to be taking care of the democracy in order to be happy. There is a bit of this delusional kind of self-reference.
Debbie Millman:
I want to talk a little bit about your upbringing. You were, I think about four years old when your parents separated and your dad left Copenhagen and went back to Iceland. How did you manage with that distance at such a young age?
Olafur Eliasson:
Yeah, my parents, they divorced when I was even younger than four. My father stayed in Denmark first for some years. My father was an artist and just finished his education as a cook. Back there it was called a cook and not a chef. And my mother was a seamstress and was trying to finish her education as a tailor.
They were both around 20 when they got me, so they were very young. And my father kept sending me pencils and papers. I did not see him so often, but I did see him at least once a month, every second month or so for a weekend. And what I did, based on my father’s advice, I would just, instead of trying to draw something that looked like something, and bear in mind I was only four or five or six or something.
I would just sort of do some crazy noodles, some random sort of noodles, and then I would fill out the gaps just with a black pen. I would circle many, many circles, and then I would fill out all the gaps. And my father said, “Try to find a cat. Look for a house and a cat.” And then I somehow used my imagination and said, “Oh, there’s a cat that looked …” There’s the eye, nose, and I’ll just add a few ears here.
In a certain way, my father aspired to create a type of imagination, the imaginative. My mother, unlike my father, she was very disciplined. She actually made sure that I got to school. She was a seamstress. She made sure that I was dressed well. We didn’t have any particular money, so I was wearing relatively fashionable clothes, like boxed trousers with shoulder straps.
There I was getting increasingly good at drawing and looking somewhat okay, being very shy, impossible at football and socially a little bit more focused on trying to impress with my drawings, just like I tried to impress my father with my drawings. When I finally saw him I said, “Look what I did.” And I filled out the paper to the edge to make sure that he couldn’t say, “Oh, look. There’s a white spot there. You didn’t paint that.”
And now, of course, later in life I realize, oh, my God. My God, I was working hard to make my father like me. I wonder if I thought it was my fault that they got divorced or whatever it was. You know how it is when you grow up.
Debbie Millman:
Kids always think that. I did.
Olafur Eliasson:
In a sense, it was not easy but it was also not so bad. It turned out okay. And my mother, in particular, has devoted her life to provide a safety upbringing for me. And I had the luxury of having a father who had a lot of very inspiring thoughts and ideas. And he would hike in Icelandic landscapes with a staffily and a painting, and he would literally, in the good old days, stand in the nature and paint a waterfall, but in a really abstract way full of people falling down instead of water falling down.
I would be, like this small chap I was, I would be sort of running around him and climb up the mountainside and roll a rock down the mountainside and see if I could hit the leg, the trip of the staffily of his or make a little dam for the water so I could make a kind of the floodgates or dam crossing down in a sort of tsunami coming down my father’s way.
In that sense, I did have a lot of time on my own where I was actually given the opportunity to be in nature. And this is where my relationship with Icelandic nature actually started, I would say.
Debbie Millman:
I read that by the time you were nine years old, you could draw all the bones in a hand. And by the time you were 14, you could draw every bone in the body with remarkable photorealistic accuracy.
Olafur Eliasson:
My mother noticed, “My God, my son, you’re good at drawing. Let’s put you to drawing school.” Where my father was like, “Well, he doesn’t need to go to drawing school. He doesn’t need to learn to draw it, just be abstract. Look at Rausenberg.”
My father showed me Rausenberg, he showed me the pop artist, and my father was a huge fan of Jasper Johns. He explained to me that Rothko actually is about something. It’s not really sure what, but it’s something. And look at this goat with a tire around it. There was a Rausenberg goat with paint in the fur and a tie. And I said, why on earth? Because in Iceland you had a lot of sheep everywhere.
I was like, “Why does the sheep have a car tie around it?” I was five years old. And my father said, “Don’t you see it? This is nature versus culture fighting. The culture is the human.” In a sense, my mother taught me in a drawing school, I took private lessons and credit to her for doing that because the drawing teacher, he was tough.
I can say that looking back that I grew up with a great support and love and compassion from my parents to follow my dream.
Debbie Millman:
It seemed that even at a young age, you were starting to think more conceptually. I understand that at one point you set up a studio on a boat, suspended a pen above a sheet of paper so that the rocking of the waves would produce drawings.
Olafur Eliasson:
Yeah, it was me and my father. My father had to work as a fisherman. He was a cook on a fishing boat. And being a cook on a fishing boat in Iceland means that you’re basically emptying out the oceans for fish because there’s like 60 people or 30 people working on a one-month-long journey with this kind of incredible industrial freezing machine that fishes and fishes.
My father would cook for these 30 people in shifts, and the little bit of time he had in between, he would make art. He had a tiny little studio on the boat. I, who didn’t see my father very often, I at that point was in art school. But on the ocean, I would talk to him and we would rather play chess and he would not have the chess board, but I would have the chess board and he would say, E-seven to E-eight or this having it in his mind because he was very good at that.
Or we would talk about art, and we also talked about how could we make something together when we are never together. So we came up with this idea of putting a steel ball on a piece of paper inside of a frame, and the frame was actually a tray for food. And then he would put ink on the ball, and then later we realized a tennis ball was better, or we found different types of balls, or we hung a pen in a string.
At that time, he would sail North of Russia in the Polar Sea there. It was a horrible ocean, absolutely wild. And the boat would be rocking really intensely. We made these spectacular drawings with either balls or pens where the rocking of the boat would be drawn over maybe a week onto a paper. It was like the ocean drawing itself onto a paper. It was turning the boat into a pencil, basically.
We had good fun with that. And soon after that, actually, my father got very sick and died. It has a strong sort of memory for me because I’m now looking back today, of course, I’m very happy I had some relationship with him while he was still on the ocean.
Debbie Millman:
You talked about a powerful memory in your childhood. In the 1970s, there was a rationing of electricity in the town where your grandparents lived. And I read that at a certain hour in the evening, all the lights would go off and you’d all move to the windows and watch how the colors of the twilight sky would take on a new quality. Why do you think that memory is so resonant in you?
Olafur Eliasson:
I think it was the social aspect that sort of stamped it into the back of my mind. In ’72 and ’73, the oil was rationalized because it was the oil crisis. But I remember my grandparents, they had a small house on top of a hill called Holted in small suburban town to Reykjavík called Habnerfjord. And the house, the windows was facing North.
In Habnerfjord, when you face north, you’re looking up to the part of Iceland, the other arm, so to speak, called Snæfellsnes. At the end of Snæfellsnes, there’s something called Snæfellsjökull or the Glacier of Snæfell. Snæfell means snow mountain. On a clear day, we could stand in the window of the living room of my grandparents, and we would look across the ocean to that other peninsula called Snæfellsjökull. And we could see in the summer, the sun would set in north, the sun would go down and it would just go under the horizon and come up again.
I mean, if you’re at the North Pole, the sun doesn’t go down at all as we know. The glacier would be lit from behind sometimes. This is such a spectacular phenomenon. You have this chunk of ice about one kilometer high and three or four kilometers wide. This glacial chunk, of course, now is almost gone. It’s much, much smaller.
At a certain time of day, I believe just after dinner, in order to save money, because Iceland had not yet fully harvested its geothermal power that it has today so it was relying on oil. Iceland was just in the process of getting up onto its feet, so oil actually was an important thing to make everything run in Iceland still in the ’70s.
There was a bell, a huge bell in the city, and it was like an alarm bell. It was always fascinating to stand up in the window, look over the small city of Habnifjordur. The bell was out and all the lights would go out, all the streetlights, all the house lights, everything was just …
Debbie Millman:
Instantly.
Olafur Eliasson:
Yeah, and it was fascinating. And then my grandma would come with a candle and, “Let’s all sit by the window,” she said, because there’s only, there’s a bit of light. Sitting by the window with the family and doing what we were doing, reading and just sitting and talking and so on. I like rolling around on the floor if we wanted to. That was very special because the light outside was really blue, very intensely, sort of twilight blue.
If the weather was good, the glacier would be spectacular. It was fantastic. And then there was this one candle, this burning little piece of fire. You had the ice and you had the fire and you had this blue color, and you had the warm color and everybody’s faces in the skin, and it’s a little bit of a campfire. It’s a little bit like you had this sort of red and warmth coming together.
I did not really have much of rituals, routines. I didn’t have a childhood where everything was ceremonialized. I always envy the people who had a very clear patterns of Christmas. And this ceremony, that ceremony, because there’s something very beautiful in the repetition of things. There’s something really unique about falling into the rhythm of life, the rhythm of how to live.
I had a bit of this and that. My mother got married, then divorced and married again. And it was like my father then was here and there, and then he died. This was one of the times where there was a routine. You just knew at, what was it, 8:00? There would be this bell, and we’d all run to the candle. And when you’re five years old, it’s so nice to know what was about to happen.
And that’s an interesting thing to think about, these sorts of expectations and then the happening and then memories, how you anticipate. Then you have the moment of presence, and then you have the kind of warmth of a memory that you carry with you into life.
Debbie Millman:
Olafur, you had your first art show, your first solo art show of drawings when you were 15 years old. What kind of work were you showing in that exhibit?
Olafur Eliasson:
Yeah, there was where I lived on the countryside in Denmark with my mother, there was a small artist group and artist associations of all kinds of artists. It’s more like a gathering. And they had shows in libraries or in shopping malls or here and there. I was the youngest member there. The first time I ever kissed one was one of the kids of the other artists in that group. Isn’t that funny?
But in a shopping mall at night on an opening where it just drifted into the mall somewhere with this one wonderful young woman. Looking back at it today, what it was, it was nice because it was nothing in particular. This is me having fun. What must have been the case is that there was not a lot of pressure to perform because I think I can remember roughly there was a cat and there was a puffin and stuff like that.
And it wasn’t really the best drawings of a cat or puffin or something like that, but it was okay to just be like that. And then because one of the people in this artist group had a little gallery where they normally showed ceramics. And then I had a show there that was kind of funny because I was not so old. I was just turning 15. Well, I was just turning 14, or whatever. And I was like, oh, I have a show.
My God, $40, $30, $60 for the drawings. I was like, oh, my God. If I sell everything I had like $300. It was going to be so wild. But what I think now looking back, it was not like my mother looked over my shoulder and said, “This drawing is not good enough. Do it again. Tiger mom is here.”
What was beautiful is that I had a good time and I said, oh, my God. This is great. I love having an exhibition. And I did that. I think I did. I don’t really remember. I think I did sell a few of them probably to my family members or something. But these drawings, they must be around or maybe not.
Debbie Millman:
Now, despite having your first solo exhibition at such a young age, I actually read that your first passion was break dancing, and you even won a Scandinavian championship as part of a trio. You named the Harlem Gun Crew.
Olafur Eliasson:
Yeah, it’s funny. Right?
Debbie Millman:
Tell us. I saw a couple of …
Olafur Eliasson:
Maybe it’s not funny, actually.
Debbie Millman:
No, I saw some wonderful videos of you break dancing on YouTube.
Olafur Eliasson:
This is actually around the same time of this show. I went to Copenhagen to see my granddad when I was 14. And in the window, and this is now, this is ’81. Can you imagine? ’81. I’m in Copenhagen on the pedestrian show, and there’s a clothing store. And in the window of this clothing store, there’s like three or four human mannequins. I’m looking at them, I say, “My, God. They’re real people but they’re standing very still.”
Suddenly, they moved robots like the hands. And then one of them out of nowhere just made a wave from one hand through the elbow shoulder over to the other arm and to the other hand. I was shocked. I realized my life in that moment had changed. I’m not being overly dramatic.
I went home and from that moment on, I started moving around my house as a robot or as a kind of some kind of moving. See now there was nothing called Internet. There was barely something called video, like a VHS didn’t exist. There was a [inaudible 00:22:21] think or what.
I had no idea until a little later I actually met one of the people in Copenhagen. I said, “What were you doing?” Because he was standing on the street. “Where is this one?” “Yeah, I was in high school in America,” he said. “There it was quite normal to do it.” “But what are you doing?” “It’s called electric boogie or breakdance.” I said, “My God, it’s amazing.”
I was then 15 and I hit puberty. Finally, it was like the last one in the class hit puberty. And then I said, okay, I need to acknowledge that I have a body and how better to acknowledge embodiment by disembodying and becoming a robot. I felt very comfortable in being present and being unpresent at the same time, as you could say.
And of course, as things went on and music videos then came and then the Rocksteady crew, and then there was suddenly a whole handful of, and then suddenly there was rap music. And so I just completely by coincidence happened to be on the front end of that movement also when it took place in America.
Now one important anecdote is that, and I’m sorry for being so grand, my father grew up close to the American base in Iceland. Keflavik, right? He grew up in Habnerfjord, which we talked about, and he worked in the kitchen. That’s why he became a cook later on. He was in the canteen of the American base. In the canteen they had a jukebox. That jukebox, of course, the kitchen personnel had the key to that because every week there would be new records from America. And the new records they would put in, and then the old records from the week before they would take out.
Then the kitchen staff would take the records for themselves and take them home. But my father, he was like the dishwasher probably. He only got, let’s say, jazz music and he got black music. A lot of the Army personnel were black people, and so there was a lot of black music. I actually had the records from my father when I grew up with Coltrane and Ms. Davis and Herbie Hancock.
And so when everybody was listening to ABBA, I was listening to Miles Davis. I somehow realized who’s Curtis Blow? Who’s Johnny Guitar Watson, and who’s African Bambaataa? Who’s the sold sonic force, George Clinton? My, God. When I was 15, I loved, what is it called, the Space Dog by George Clinton. It’s like the best song in my life. Hip hop totally hit me because I completely got it.
I very quickly became obsessed with breakdance, and I met a few like-minded people, and one and a half or two years later, it became mainstream fashion. Then, of course, we became the champion, because I was doing it for a while already. But trust me, it was nothing compared to … First of all, we were not as good as people were in other places in America, of course, but it is only about four months ago or five months ago that I made a music video for the great artists, Peggy Goo.
She asked me to make a music video because she had seen me dance. And this is not so long time ago, and the only thing I had to promise is that you are dancing in the video. And I was very happy. I made a music video, and it’s on YouTube if you search my name and Peggy Goo. I made a music video where I’m dancing electric Boogie in the age of 50 something, and it’s still the same old school moves.
And she said to me afterwards, “That’s really great because my inspiration sort of retro vibe.” And I said to her, “Do you think I’m that retro?” “Yes, very retro looking,” she said. It was very funny. That bit of dancing, I stopped again when I was 18 and I got more serious about art. But that embodiment, that realization of space and time took what I learned from nature as a child. The idea of process or the idea of temporality, the change of things over time, the seasons, the things I learned as a dancer, as a street dancer, a street performer.
I learned that I could, if I would do slow motion, maybe even levitating, sort of moon walking, slow motion, everything else relatively to that would speed up. I could, with my body holding the attention span of the ones looking at me, I could control the speed of the space. See now that became important for my art later on.
Debbie Millman:
When did you feel that you first became an artist, and how did that realization make you feel?
Olafur Eliasson:
I think I chose to be an artist when I was four because then I could make my father like me. And that’s not the right reason. I know that. But that’s actually why.
Debbie Millman:
Did it work?
Olafur Eliasson:
Yeah. But we developed a huge interest together, and it worked in that way very well. But I don’t want to have to earn my parents’ love. I just want to have it. And I did. God forbid he can hear what I’m saying. But it wasn’t that funny. God forbid. The thing is, when I went to art school, I was 18, I had done a lot of breakdancing on the street. I loved street dancing.
But when I went to art school, I thought I was kind of stepping out of society, liberating myself of the burden of structuralism, the structure of the world. I thought it was a kind of mildly escapistic thing. It is kind of liberating to, oh, thank God I’m going to go into art school. I’m not going to be another wheel in the machinery of the modern economy.
But little did I know that of course become an artist is actually stepping closer to the world. It’s actually taking a magnifying class or microscope, binocular and get even more close or even more involved, which was liberating as well in a certain way. Going to art school was a sort of crucial moment for me because I sort of stopped dancing from one day to the next. I learned a lot in dancing also about being competitive.
I was not necessarily the most sociable person because I was very interested in getting a great education, getting out of here and move on. I was not going to be an art student for the rest of my life. One or two years into art school, I already went to New York. Right away I said, “Okay, this is enough. I have no patience for learning.” I went to New York twice, actually. And it’s funny, I’ll be completely honest. I was very, very, very naive. And I remember the first time I got here was like ’90, and we were living in a cheap hotel just on 42nd Street off Times Square. It was early in the morning, and I was like jet-lagged coming from Europe. And I only had about, I think $180 for nine days.
And then there was this kind of four or five people standing on Times Square and with a little box with three cups on it.
Debbie Millman:
Oh, no.
Olafur Eliasson:
And I was like, what the fuck? What? And I liked that. I liked stuff like that, street and street performance. I was like, that’s sweet. And then there was this girl, she put $20, she was so dumb. She put $20 on the wrong cup. And she said, I was like, my God, why are you putting? I know where it is. You’re silly. I know where it is. So put some money, they said, and then I only had that 100 bill, so I put only a $20. I said, they said, no, no, you put $100.
I said, anyway, I knew where the thing was, right. And then he lifted, I lifted it myself, and then there wasn’t there. Fucking hell. And then I lost $100. That was my first time. I had been in New York for six hours or something, a walking jet-lagged up to Times Square. Isn’t it funny now that I’m doing actually all the screens on Times Square?
Debbie Millman:
Yes.
Olafur Eliasson:
You always wonder who the fuck makes them make money? These sorts of crooks on the street. Right? With this trick. Well, I lost $100. I can openly and honestly say that. And I had never seen it before. And how can you be so naive now? Of course, I know that you have to live on the moon to never have seen this before, but live in a bubble like I did.
Nevertheless, now I’m back on Times Square with my project. Right? With the life world on all the screens around. This is me kind of revenging that $100 that I lost back then. But anyway, you can get along in New York for a little money or you could back then.
Debbie Millman:
But you only had $80 left.
Olafur Eliasson:
Yeah, yeah. But that was about $10 a day for free.
Debbie Millman:
Right, I was actually thinking about that $10 a day.
Olafur Eliasson:
Right, toast, bread and cornichons.
Debbie Millman:
I just interviewed the magician, David Kwong, and he came out with a book called 25 Magic Tricks to Fool Your Parents. And that trick is in the book in case you’re interested in understanding the machinations.
Olafur Eliasson:
No, I’m traumatized. I’m traumatized.
Debbie Millman:
In addition to studying art, you also became really intrigued by Gestalt psychology, phenomenology. At that time, did learning about these disciplines influence the kind of art that you were making or would ultimately make?
Olafur Eliasson:
Well, because I had this relationship with nature that I had, and I don’t want to overemphasize it, but it was something that was significant for me. And I had this relationship with dance. I had a very strong sense of what does experience mean, and why did I, when I looked at a certain painting, not experience anything, and why would that not be a problem?
And, of course, I realized if I made an effort, I could experience something. But this idea of the relativity of experiencing being actually in my own hands that I could, if I looked harder, I could see more. It just struck me. My God, if I actually had a closer look, I could see structures, I could see interest, I can see intentionality. I could see power structures. I could see economical structures if I just looked close enough and if I specialized my way of seeing.
Gestalt psychology was one of the ways where I started to somehow decipher or break down what does seeing the world actually mean? What does taking in the world actually mean? And of course, phenomenology was a thing that was very much focused on that. And I gradually realized that the experience of the world was more important to me than the world for the time being at least.
I went into Gestalt psychology, perception theory or perception psychology, into media theory a little bit like understanding why is this ad so convincing that I actually feel like buying those shoes? I studied that, but all in all, everything was about what is the space between me and the world. And I thought, why don’t I just make that the artwork?
I said to myself, I’m just going to call what I do, a machine that creates a phenomenon. I made a rainbow machine, it’s like a hose with some holes in it and just connected to the tap and have a drain in the floor. And then a bulb, a light, a lamp, didn’t really make a rainbow. I went to the theater and borrowed a theater projector. Then it made a rainbow. It was fantastic. I’ve done a work of art.
But the nice thing about the rainbow is, of course, it’s not there when you don’t look. Because the drop and the light and your eye has to have 45 degrees, or it’s 47, I don’t know. There is a certain angle of the sun and then it creates the rainbow. But if you’re not looking at it, then there is no angle anymore. Then you could argue this and that, of course I get that. But the point was, suddenly the person looking actually became constitutional.
Without the person there would be no rainbow. And funny enough, if there was another person standing over like two meters away from me, that person would see another rainbow because it’s a different angle to the light. Suddenly I had something that I felt comfortable with, namely that there was a very high degree of relativity in reality.
Reality is relative to how you actually see it or where you are seeing it from or what does we seeing in first mean and so on. And this opened up for the dematerialization of the objecthood and art for my part where I started to take away the focus on the solid, the non-negotiable. The idea that something can be purchased even because a rainbow, the experience of a rainbow, you can’t really buy that. You can buy the machine and then everybody else, you can become a rainbow producer of experiences.
But in that sense, I was very much inspired also at the time by the Leiden. This is now late ’80s, early ’90s, ’91, 2, 3. I went back to art school after being in New York. It was so hard. I had so much debt. I had to go home and pay my credit card off. And I started studying this sort of Robert Irwin, James [inaudible 00:35:15], John McCracken, the Leiden space people, Maria Nordman. And I was very interested. They were all into psychology, also.
Very interested in Buddhism and into all kinds of contemplative stuff. I studied that a bit as well. But also structuralism. The way that the world gradually became accessible through deconstructing it. That meant that you could be aware of your seeing at the same time as seeing, you could say that it would be like seeing yourself seeing. You could start to deconstruct the vision you’re having while having it.
I said, “Okay, I’m just going to do a moss. The smelling, the humidity, the sound change in the gallery when you put a moss wall.” Is it the moss wall or is it the way the sound and smell and everything changed? The humidity in the room changed everything. Everything is the artwork. The world is not necessarily what it appears to be by the first glance.
To hand over the responsibility to what is it then to the viewer meant that you have a lot of confidence in the viewer. That means that you grant the person looking at the artwork. A lot of space, a lot of, well love. You could say you grant the person the confidence in that the person is good enough.
Just like my parents didn’t make me draw the bloody cat perfectly. They just granted me, this is good enough. It’s fun, it’s nice, it’s generous. It’s hospitable in its own way.
Debbie Millman:
Well, there’s also a bit of good parenting in that.
Olafur Eliasson:
Yeah. Well, also a lack of resources. You could say, you know how we are with our parents, we’re always a little grumpy when it comes to. What I’m trying to get at is that idea that people are actually worth trusting when it comes to looking at art because they’re not stupid. And now if you looked at the way museology was going the way you had in museums, you had interpretation versus chronology and display ideology. You had the Pompidou, the Tate and MoMA.
They were sort competing in display ideology in different ways. There was theory on that. Do you put a label? Do you have an explanation? Do you have a headset with an explanation there? All these things. Right? That’s a part of the experience. Of course, you cannot just say, oh, here’s the painting. That’s the label. It has nothing to do with the painting. What about the space between the two paintings? That takes like four seconds to go from this painting to that painting. What does it mean to go from Maurice Lewis strip stripes into Ed Reinhardt?
What’s the gap between the two? That’s the deeper reasoning behind the weather project. I said, “Why don’t we just declare this a public space?” At the time, I was very much into the urban planner, Jan Giel, who did the famous book Life Between Buildings. He romanticized a little bit one could say, the history of the Italian Piazza and how the policeman met the priest and met the school kids, met the teenager, met the old people during the day. There was the hurly-burly of life. It was the living of the city. What was unique was we pay taxes and we have for that something in return called the public space.
And what is public about it is because we own it together, and this is where we have the capacity to negotiate our sense of reality. Now, if you call it public space, but it actually is a privatized space, and it’s just presenting itself as a public space. But it actually is a consumer space. It’s a big shopping mall full of advertisements.
Then there is a conflict in the degree to which you are allowed to design your own life space, living what the sense of public is and what the space actually does. It actually is more manipulative. It’s power structures and economical structures. It’s a capitalist structures and so on. This was now a very fast and huge jump, generalizing a lot, but this is where I said to the Tate then at the time, the Weather Project 2003, I want to make the Tate into a public square. It’s a public space.
It already was free of charge to get in, and I thought it was so interesting that you were kind of not in the museum yet, but you were also not completely on the street. You were in that weird buffer. Why don’t you lean towards the city instead of leaning towards … Instead making it a primer for the museum, make it a primer for the city going out again. These ideas of holding space for my own inner potential, holding that space for myself and that inner space that allows for that. That actually was very much my interest at the time.
Debbie Millman:
There’s so many projects I want to talk to you about, but I do want to make sure we spend enough time talking about your current project. The only thing that this conversation was reminding me a little about was the project that you did. I believe it was the same year that The Weather Project came out. It was in the Venice Biennale. You had installed a drum and people pressed it and were startled several seconds later by an intense flash of light that then produced them seeing the word-
Olafur Eliasson:
An afterimage. Utopia.
Debbie Millman:
Yeah, an afterimage of utopia.
Olafur Eliasson:
It was two years after, actually. So it was basically a bucket on the wall with a little red dot. We are all children. If there is a red dot to a bucket with a screen on it, of course, everyone presses the dot. That’s why I have some hope, right? And then it flashes its strong, bright light, utopia, right into your face. And, of course, it’s like being taken a photo of or something, just flashed right into your face. But if you look then onto the next artwork, in the complementary color, I mean, in dark … In gray letters it would read utopia on top of the next few things you look. So it’s just funny you look at this work that says utopia, utopia.
Maybe in the context of this conversation, particularly heavy about, is that I do believe that we who goes to see a museum or an artwork or a situation or a theater or into a gallery or something, that we are producers of our own realities. I don’t think we are without pressure from our surroundings. Of course, we are. We are victimized in all kinds of ways and all of that. But still, as to what is actually looking at culture. What does it mean to read a book, right? To look at a work of art? You look at a painting or look at a work of art and you go “Wow, I know that feeling. That sky, those stars, that is exactly how I” … “No, I have a yet not articulated something like a feeling in me that had I … To articulate it I would do it like this. It is as if this Starry Night by William Samuels, it is giving language to something I wanted to say for so long.”
Debbie Millman:
An aftereffect.
Olafur Eliasson:
It is so interesting. It’s as if I am speaking. It’s as if the painting or the drawing of the … Of this situation, this book, it is as if it’s listening to me. So I put the book down, I go home from the museum and I say, “My God, I feel listened to. I feel seen, met, heard. I feel acknowledged. I contributed to this museum. I didn’t go to consume art I came to produce art. I am worth something, I am of some value. I’m going to vote. Do you know what I mean? So if I’m good enough then I’m going to co-produce my own reality.
But for that to happen you have to, it’s the first grand people to own that and not say to them, “If you press there then it says utopia. And then you have to look over here, then you see an afterimage. And that means that you are now seeing your own projection.” But fundamentally I think people are smart enough to make the link between oh my God, I’m not a consumer I’m a producer of my own life. And that’s a great feeling to feel acknowledged for that, to feel seen. Well, then I must be doing something right. And this is now again a generalization. Unlike capitalism, this is where culture has a function in society. It actually acknowledges people’s existence and the value of their contribution to society.
Debbie Millman:
Let’s talk about Lifeworld. You were recently appointed WeTransfer’s 2024 guest curator. You’re following in the footsteps of previous curators including Marina Abramović, Solange Knowles, Russell Tovey. And you have just debuted Lifeworld, this magnificent public site-specific reflective video installation which is on billboards that are currently living in London, Seoul, and Berlin. When this airs it will also be living in Times Square in New York City. It also lives online in the global digital space of WeTransfer. Describe Lifeworld for us.
Olafur Eliasson:
Yeah, it’s a good question. I was invited by this organization called CIRCA. It’s fantastic group of very committed people who believe in art. And that in of itself is so inspiring. And the opportunity is to work in a space that is normally dominated by these giant screens. Of course, now these screens are bigger and brighter than ever before. It’s interesting. Before I went to art school I saw that one small billboard on Times Square by … Was it Jenny Holzer saying, “Protect Me from What I want?”
Debbie Millman:
Yes, yes.
Olafur Eliasson:
And I looked at it and I said, “My God, that’s a moment for me, that’s a moment.” It’s like yes, exactly. How genius to put that there on Times Square. I hadn’t been on Times Square. Then two or three years later I go to Times Square and then I lose my $100. So protect me from what I want. And so now, in a way, I’ve been protecting myself. I’ve become defensive.
Debbie Millman:
Why?
Olafur Eliasson:
Because I am protecting myself constantly from the interest of all kinds of, should I say, triggers. I’m triggered by things. I don’t want to deal with pain. I don’t want to deal with things that are difficult. I don’t want to talk about things that are inconvenient or difficult. I just want to not deal with stuff. I’m just tired, you could say, right? So I have become very good at protecting myself. So I just want to acknowledge the importance for that work of art, of Jenny’s, Protect me from What I want.
Now I’m in a situation where I say, “Unprotect me from what I want.” I need to be less defensive. I need to release my honesty. I need to come through with my story. Of course, in a way that is what she’s saying, of course. Also, protect me and unprotect me. Unprotect me means that in order to somehow sustain myself I have said, “No, no, not this, not this, not this.” I’ve become very defensive, right? I am avoidant of pain. See now this might be pain dealing with difficult stuff. That might be trauma, right? It might be talking too much about my childhood and so on and so forth. I think we did pretty well today. That has taken a bit of practice to actually say so much that I did, right?
But no, 10, 20 years ago that would’ve been difficult. It was not exactly painful but it’s not exactly convenient. Because it was not all easy, it was not all easy with my childhood like this. But it’s not so bad also. And now I can talk like this because I worked on it, right, like we all do probably. So here I am opening up. I am in the process of relaxing my avoidance of pain. I’m in the process of being present and compassionate to you and to the world. Present in a way which allows me to be with other people’s pain without becoming in pain or without feeling … Experiencing the pain.
Now my interest in psychology has evolved, and my relationship with space, my relationship with other people, my … With culture, with art. And some great artworks they bring us into situations which is inconvenient. Oh, that is pushing the buttons, right? That book is touching the … This is painful. I think I have come to become better at being present to those types of situations, those types of pains without freaking out, without being, or without not … Now I notice I’m getting triggered. I go “Oh, I’m getting triggered. That’s interesting. What’s happening?”
So I studied for some time now within the context of art what is called IFS, Internal Family Systems which is very much about your awareness of your awareness. There’s a lot of overlap with what I’ve been talking about earlier. To what extent are you actually capable of having a conversation with a part of you that is having this experience and say, “Wow, that’s interesting. This painting triggers that part in me. I haven’t seen that part for a long time. What’s going on here? Hello there, hi part, and so-and-so,” right? So if you’re into Internal Family Systems which is now a well-established therapy but also almost like a philosophy, you could say, that I think allows to a lot of evaluations of a lot of situations.
On top of that I’ve been very interested in nonviolent communication in terms of how do you speak without … What you are saying is always introducing a force that is on the expense of something else. It doesn’t have to be always on behalf or something. But how do you actually honor the fact that there is a space between you and the other person? And it is not for you to dominate that space to the extent of a … Of marginalizing or alienating the other person. How do you actually honor the need for the two of you to actually come together and be together without having then again to agree about everything? So these are things that I think are today interesting for me with regards to when looking at the space on Times Square. When I say unprotect myself, I expose myself to the world, I take down my defensiveness, and then I see what happens. Because, of course, I am opening up for a degree of sensitivity. Maybe I’m not hypersensitive but I’m opening up for vulnerability. And this is where I want to get at.
I believe that a great public space honors or hold vulnerability in its foreground. Vulnerability because I can stand here in this space and I can see there is a person in need. “Hi there. You need something, can I help you? Can we possibly work together on sorting something out? I also need something, by the way. We are together, this is our space. We both paid for it or we paid for something like that,” right? Is there actually space here to meet each other in a vulnerable space? What I said earlier about culture, this is what culture does normally. And this is what a theater can do. This brings us together around our own vulnerability and it allows us to deal with it in a certain way.
Now, of course, I first looked at Times Square. And, of course, I’ve been there. I lost $100 I said. I know Times Square. And it’s impressive, right, it’s impressive. It is so intense and complex what goes on on these screens. It is shaping our reality. It is literally shaping our reality. And, of course, the advertisements on there is only high profit margin things because it’s too expensive. It’s way too expensive, right? So what you have there is stuff with big bucks, big money, right? Things where the profit are high. So that is cosmetics because they’re very cheap to make and they sell for very high prices so there’s … You can afford doing these advertisements. The very aggressive type of TV series on the big networks and there’s big money in that. And then you see that. And then there’s a few other things, right? So it is not all kinds of advertisements.
Let’s take all the screens. And what I did, I filmed all the screens, and the buildings, and the street with the people from, I think, four different angles. The main angles from north, south, east, west, basically. I just filmed it, 10 minutes of each, out focus. But more out of focus on the screens, less out of focus on the big pictures. Then I took that film back to my editing board and then I added time blur in the ads. Because otherwise you can just see the ads because it’s an ad.
Debbie Millman:
It’s a spatial blur, right?
Olafur Eliasson:
I added depth blur. If you need a blur just download a blur. He’s so funny. Of course, I thought that was only out of focus. There’s a blur where I can show what was two seconds ago, and what is in two seconds, and I can fade in, fade in. So there’s a time blur, there’s a depth blur. I could also add a blur so the things further away are more blurry as see if it’s a fog. Like a foggy room, the furthest away is out of focus completely and the close by is almost not in … Out focus. So the people and the cars were the only things I only blurred a little bit. So we send it first to test it to the company, right? And then send it back to “Oh, there’s something wrong it’s out of focus.” It’s almost too good to be a real joke but it’s actually true.
So anyway. So the idea I hope to achieve is that people look up and they go like “Hey wait a minute, that’s a film of what I am looking at.” When you look at the screens, you just see what you already see. But, of course, it’s recorded A month and a half ago. There is almost a sense of a live feed. It is not a live feed. But there’s this, my God, this is here. This is the world that I’m at and it’s completely blurred. It looks amazing when it’s blurred, it’s so fantastic. Now, there was the opening at Piccadilly Circus about two and a half, three weeks ago. And when it started it got completely silent on the square.
Debbie Millman:
Yeah, I’ve seen video. I can’t wait for it to go up November 1st in Times Square. Lifeworld will be synchronized every night from 11:57 PM to 12:00 AM on nearly 100 digital displays from 41st street to 49th Street in New York City. You’ve stated that you think that we may tend to underestimate people’s potential for making up narratives themselves about what they think is right and wrong. But in this sort of slurry, blurry, hurly-burly space you have to find out for yourself, what do you want to do? You have to lean into this intuition to somehow find out, what do I actually think about this? What is it that I’m seeing? Why is it blurred? What am I unable to see? Olafur, do you think that this means relinquishing some sort of control over the viewing?
Olafur Eliasson:
People go “Oh my God, almost like I’m being put to work again. Can’t they just tell me what I’m looking at?”
Debbie Millman:
That’s sad though.
Olafur Eliasson:
No.
Debbie Millman:
I would hate for somebody to see it that way.
Olafur Eliasson:
If it is then compelling people go “Oh wait. Hang on a minute, that’s” … “Oh wow, that’s a funny color.” I worked with what is called a micro phenomenology interviewer who’s sort of out of a more psychological perspective. Her name is Katrin Heimann, a German scientist, who interviews people going into maybe three seconds of what they experienced. And then she interviews for two hours about what happened. At what point in a situation does people sort of open up? There is always this challenge of pacing. Your attention is very interlocked with pace. When you drive a car you have a tunnel vision which is … I believe it’s 60 degree, right? If you go on a bicycle you’re a bit wider because you’re going slower. If you’re a pedestrian you’re 100 and, I think, 30 or 40 degree. You’re much wider. You can see so much because you’re walking so slow. Anyway. So it’s too dangerous to have 140 on a car, it would be something for sure, right? So slowing down already opens up for the unforeseeable.
The same Katrin Heimann in my exhibition in Basel, where I took off the facade and took a pawn from the outside to the inside, she interviewed a young 21-year-old person coming to the exhibition. And on the way in the bus this person had a quarrel with the bus driver. The person was not of Swiss ethnicity, and there was a sort of racist component to it. So the person was already coming into the exhibition with some friends, wasn’t really very sure they were going to be open. It was not exactly what they needed, a bloody art exhibition right now because the person was not happy, right? So she talked to the person and asked, “Well” … “So that was your state of mind, this is how you then arrived. Let’s focus on four seconds here.” Then they went into talking about that. It turns out the person had sat down, looked at the water, being grumpy didn’t want to talk to the others, looked into the waters. In this sort of sliminess of the green color in the water there was the dog that that person had lost not so long time ago.
Debbie Millman:
Oh my God.
Olafur Eliasson:
And they just sat there. You can see, it’s not so complicated, that the person misses his dog because he’s not happy.
Debbie Millman:
Right.
Olafur Eliasson:
Right? So the person sat there. And in that space there was enough slowness for the dog to come back in the memory and embrace the sadness. Maybe there had not been room for that sadness. Imagine, here’s this exhibition. There’s a mad artist, takes off the facade with the water, something like. In the many, many different kinds of experiences that goes on, one of the experiences is the person misses his dog by looking into the artwork. This might sound a little anecdotal but I’m totally serious. This is what I’m talking about. There is room for you to be you in every possible way. And if it’s your last dog, and because you had an unfriendly bus driver who’s not exactly hospitable to your way of seeing things, I can completely see why a space like this can also be a valve for you to express your unmet emotional need.
And that I think is one of the things that I mean by when we slow down. When we have the courage to slow down. Because it does take a little bit of courage because everything else, of course, proportionate get fast. I might not make it to whatever people are running for, I’m going to run too, right? So in that sense of slowing down, in that sense of I suddenly see a new opening, and that is I need to look for my dog. I need my dog. Where is my dog, right? And this is what I mean public space. Or you could call it cultural space. But this is what we want our society to be capable of, to host unmet emotional needs in a way … It doesn’t mean that they are going to be met immediately, you understand? That’s not the thing.
Debbie Millman:
Well, it gives it the space.
Olafur Eliasson:
But at least there’s room for expressing your unmet emotional need, right? And maybe that’s a step closer to than eventually feeling that it might be met.
Debbie Millman:
It’s such a gift that you’ve created this work for our city, especially at this particular time in our trajectory here. Olafur Eliasson, I want to thank you so much for making so much work that matters. For making New York City so much more creative over the decades you’ve done work here. And thank you for joining me today on Design Matters.
Olafur Eliasson:
Oh, you’re being most kind. Thank you so much. It’s my honor to be here. Thank you so much, dear.
Debbie Millman:
Thank you. To see more about Lifeworld you can go to Wetransfer.com. And to read more about Olafur’s practice and his body of work you can go to OlafurEliasson.net. And if you find yourself in New Zealand at the beginning of the year you can go to the Auckland Art Gallery to view a retrospective highlighting over 30 years of Olafur’s installations, sculptures, photographs, and more that explore themes of human perception, experimentation, and environmental awareness. I’d like to thank you for listening. And remember, we can talk about making a difference, we can make a difference, or we can do both. I’m Debbie Millman and I look forward to talking with you again soon.
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Design Matters is produced for the TED Audio Collective by Curtis Fox Productions. The interviews are usually recorded at the Masters in Branding program at the School of Visual Arts in New York City, the first and longest-running branding program in the world. The editor-in-chief of Design Matters Media is Emily Weiland.