The Norman Rockwell Museum has launched The Unity Project 2024, a poster campaign to motivate people to vote. Distributed primarily through social media, the campaign features striking images and messages from six top contemporary illustrators who reach a wide range of audiences: Monica Ahanonu, Lisk Feng, Timothy Goodman (above), Edel Rodriguez, Gary Taxali and Shar Tui’asoa/Punky Aloha.
The campaign went live on Aug. 23 with the launch of the first image on Instagram, to be “followed by a cadenced release of images, messages and voting resources leading up to election day,” say the organizers. The original artwork will also be on view as a featured installation in the Norman Rockwell Museum’s lobby through election season.
The Unity Project draws inspiration from Rockwell and reflects the museum’s public mission to foster civic engagement and participation through art. “Nonpartisan and action-oriented, the Unity Project encourages Americans to embrace our shared constitutional right and privilege to elect a government of, by, and for the people,” the organizers add. “It reflects the belief that when we come together as a nation to vote, we affirm our commitment to democracy, our communities, our nation and each other.”
