In honor of Burts Bee’s 40th anniversary, the company pays homage to its humble beginnings with the Camp Burt ‘84 Summer Merch collection. Collaborating with branding agency Tavern, the limited-edition drop centers around environmental sustainability and honoring longtime partnerships with the National Parks Service.
In the summer of 1984, Burt Shavitz picked up a hitchhiker and future business partner, Roxanne Quimby. The couple turned their holistic hobby into a business that is now a multimillion-dollar corporation, all while furthering their mission of environmental sustainability. Since the beginning, Burts Bees‘ founders have intentionally prioritized conservation. Utilizing responsible sourcing, natural ingredients, and recyclable packaging has aided in preserving our land now for a better tomorrow. Starting in the 1990s, Quimby began putting profits toward protecting land threatened by logging. By 2016, the couple had preserved 87,500 acres of land, which they donated to establish the Katahdin Woods and Waters National Monument.
The Camp Burt ‘84 Summer Merch collection embodies the company’s love for nature through intentional, environment-friendly packaging while leaning into a retro summer vibe. New lip balms in eco-friendly 90%+ recycled paper packaging keep waste at an all-time low.
The collection features a line of outdoor apparel and accessories combining vintage-inspired designs from the Burts Bees archives with the longstanding brand aesthetic. Reusable water bottles, hammocks, and towels encourage adventure while mimicking the look of the iconic red and yellow lip balm. T-shirts adorned with Burt riding a motorcycle and the family dog add a personal, vintage-inspired touch.
