People People Serves up a Culinary Adventure with a Side of Activism

Posted inPolitical Design

A new website is stirring the pot in a political landscape often overshadowed by divisive rhetoric. Kamala’s Recipes, a spirited culinary hub designed by the women-led agency People People, invites us to gather around the table for a deliciously unfiltered look at the future Commander-in-Chef’s life beyond the podium. With just weeks until the election, the website is more than just a feast for the senses; it’s a grassroots movement proving cooking can be as powerful as campaigning.

Kamala’s Recipes isn’t just another culinary website—it’s a fun blend of politics, pop culture, and delicious bites designed to activate voters through their love for food. With under 50 days to go until the election, People People launched this playful project to celebrate Kamala Harris as a leader and as someone who knows her way around the kitchen.

From the “Purple Powersuit cocktail” to dishes inspired by her viral moments, Kamala’s Recipes is an interactive celebration of Harris’s star-studded YouTube cooking show, her memorable quotes, and iconic outfits. But it’s not all just fun and food—the site smartly integrates voter registration links and encourages donations, making it as much a rallying cry for political action as it is a culinary adventure, both online and through the project’s Instagram page.

Design-wise, People People leaned into Harris’s collection of power pantsuits, drawing inspiration for a color palette that’s as bold as she is. But what truly brings the site to life is its grounding in home-cooked memories and our universal connection through food. The typography and illustrations channel the charm of family recipe cards and cherished cookbooks, while the overall design is reminiscent of bustling farmer’s markets and the communal joy of food festivals. Playful sticker-like callouts and lively layouts capture the energy of conversations shared over a meal, a tasty nod to grassroots activism.

If ever there were a recipe for bringing people together, this is it. Food and politics? Yes, please.