Just about every magazine Richard Baker worked for has died. Even one called Life.
Also dead: The Washington Post Magazine, Vibe, Premiere, and Parade. Another, Saveur, also died but has recently been resurrected. And Us Magazine? A mere shadow of its former self.
Sadly, Baker’s career narrative is not that uncommon. (That’s why you’re listening to a podcast called Print Is Dead).
But Richard Baker is a survivor. He’s survived immigrating from Jamaica as a kid. He’s survived the sudden and premature loss of three influential and beloved mentors. And he’s survived a near-fatal medical emergency in the New York subway.
Yet, in the face of all that carnage, Richard Baker just keeps on going. To this day, he’s living the magazine dream—“classic edition”—as a designer at a sturdy newsstand publication (Inc. magazine), in a brick-and-mortar office (7 World Trade Center), working with real people, and making something beautiful with ink and paper.
Print Is Dead (Long Live Print!) is a podcast about magazines and the people who made (and make) them. Magazines that combined thought-provoking attitudes and values with a distinctive look and feel, and cast a long and powerful shadow on American culture and public discourse. Hear stories and learn lessons from legendary designers, editors, writers, publishers, photographers, illustrators, photo editors, and more—stories and lessons that capture a magical history of innovation and inspiration, and that point the way forward. We’ll go deep into the lives and careers of this astonishingly talented group of creators, and tease out what these giants—past and present—have to teach the next generation of creators.
If you’re in the magazine business—if you’re in any business focused on content creation—this podcast is for you.
This episode is a special collaboration with The Spread and is made possible by PIDLLP sponsors Commercial Type, Mountain Gazette, and Freeport Press.
The team behind Print is Dead (Long Live Print!) also produces The Full Bleed, a podcast about the future of magazines and the magazines of the future.