A great title captures the spirit, psychology, mood, and inner-logic of the show in surprising, powerful ways. Something you feel, not something you necessarily know or understand.
When season one of The White Lotus first aired on HBO in 2021, it quickly became the it show of the summer, with a scenery-chewing ensemble cast and incisive social commentary. But while many people were coming to the series for Jennifer Coolidge’s line reading and showrunner Mike White’s dark humor, they were staying for the show’s opening title sequence. Mike White worked with creative studio Plains of Yonder for the opening titles of both season one and season two of the hit show, each of which broke through the title sequence space and into mainstream culture.
Plains of Yonder is far from a one-hit wonder with The White Lotus, having designed equally impressive and impactful opening titles for other series as well, including seasons one and two of Amazon Studios’ The Rings of Power and Netflix’s The Decameron. The studio received two Emmy nominations in 2023 for Outstanding Main Title for Rings of Power and The White Lotus.
As an opening titles obsessive myself, I leapt at the opportunity to connect with Plains of Yonder Creative Directors Katrina Crawford and Mark Bashore to learn more about their process. Their responses to my questions are below.
What makes a successful opening title sequence?
For us, a great title captures the spirit, psychology, mood, and inner logic of the show in surprising, powerful ways. Something you feel, not something you necessarily know or understand.
Building excitement and bringing viewers into the world of the show is also crucial. Main titles are unique in that if they hit the mark, they are watched repeatedly. We keep this in mind when creating. “Do I want to watch this again?” “Do I get something energetically or detail-wise with repeat viewing?”
Sometimes, a viewer sees a title and feels an immediate connection, as if an internal secret message has been sent, to the point that the viewer can say to themselves, “This feels like it was made exactly for me!” It actually does happen once in a blue moon, and we’re in the game for those moments.
What’s your team’s typical development process for a given title sequence?
Each main title project is a puzzle, which can be solved in different ways. And like a puzzle, we start experimenting. An idea can start with the psychology behind the show, music, emotions, or even a contextual component of the show, like a time period.
We focus on mood, feeling, pace, and psychology way more than “design.”
We focus on mood, feeling, pace, and psychology way more than “design.” We try not to actually “design” any imagery until the idea is well set in our mind’s eye.
I’m interested in your old-school approach and how you still mostly create your titles by hand. Why do you continue to use these processes? What do these techniques bring to a title sequence that is lost with more digital, modern-day alternatives?
More than old-school techniques, we are attracted to timelessness in work and titles that are concise in their concept. Each main title is so catered to the show, that it demands different techniques, pacing, and mood. We like the goal of keeping viewers less aware of the techniques used for creation, and more able to enjoy the feeling of a title. Truth be told, they are often more complicated to execute than meets the eye.
Additionally, Plains of Yonder attracts a lot of makers! When we decided to use the phenomenon of Cymatics for Rings of Power season two, it was a dream come true for a lot of us. Getting to play with sand particles, physics, and robotic camera arms is a lot of fun! For The Decameron, we loved this puzzle of mixing super tech particle flow 3D with basically ink and paper. Perhaps it’s seeing the craft— the idea that our team sat down, often starting with something physical, with the audience in mind, and then attempted to make something just for them. Does that humanity show? Or perhaps it’s the joy we have in creating, but it draws people in.
When we do create CG and technically complicated work, we oftentimes find ourselves engineering flaws back into the work, such as compositing feral live-action sand into the CG for Rings Of Power, or making rats in The Decameron rougher and choppier than when they were born in CG, including having them stray randomly from the pack.
Can you share more about how you combined hand-drawn frame-by-frame animation with 3D/particle work in The Decameron title sequence? How and why did you land on this specific hybrid process?
Combining techniques that were born hundreds of years apart was hugely ambitious. It was a real leap of faith. We knew we wanted a sense of personality and cuteness, with a sense of “story,” so those required close-up shots of rats doing what rats do: scratching, going down holes, cuddling, scurrying around endlessly … and mating. Then, we wanted hundreds, or thousands of rats completing imagery and forming the hoard that represented the pestilence. We thought, “Maybe the rats are completely unaware of what they are making.” They are still behaving crazily and scurrying around, but what they form is epic and beautiful and highly metaphorical.
It’s the combination of those two ideas that makes the title. The mundane mixing with the resplendent. The sacred mixing with the profane. You love the cute close-up rats, and you’re slightly terrified of the endless, ever-evolving, pervasive hoard.
We feel like we completed a bit of a magic trick in portraying pretty intense imagery and themes that have viewers smiling through it the whole time. It’s a show about the plague, but it’s also funny, so little scenes that have both darkness and levity were important. When the rats are forming a gravesite, we have them enter the scene in a campy way. They enter two by two to the gravesite like a somber funeral procession in time to the music. We had a lot of fun with the way they transition between scenes as well; having them back into a scene, pop up as a nipple, tumble, express confusion, and get sneezed out to form a new scene.
Why do you think The White Lotus title sequences have been such a massive hit, breaking through the open titles discourse and into the mainstream cultural consciousness?
It requires a show to break into the culture first. The title and the title music sort of act like a book cover or a great album cover used to do. The White Lotus titles (for both seasons) were simple in concept, but very deep in metaphor and meaning that can be appreciated by the viewer. The imagery, like the music, is simple but weird. It’s out of left field, but when the imagery and music combine it feels like they were destined to be together.
Perhaps a more hidden reason the titles struck a chord is the wide range of emotions and themes hidden within them. There’s joy, sadness, lust, laziness, sex, jealousy, violence, death, and beyond, all portrayed in a way that is beautiful and pleasing to the eye.
It hits your heart, it hits your ears, and it hits your eyes…and they combine and detonate into a feeling that is way more powerful than the rational sum of the parts.
What was it like working with The White Lotus team to land on the concept for those original titles?
For season one, we pitched several concepts to the showrunner Mike White, who chose one of our ideas around fictionalized beautiful wallpaper patterns embedded with hidden stories and darkening themes.
From there, we were given a tremendous amount of freedom to design and edit as we saw best. Our original concept simply advanced for season two, incorporating more of the themes and capturing some of the imagery at a location that was shot for the show, and then creating the rest of the paintings.
As you were working on it, did you have a feeling it would resonate so strongly with audiences or were you surprised by the response?
No. We are so focused on the show and making sure our titles laddered up to it that we don’t go there. We did, however, really like what we were making while we were making it. We knew that we had not seen anything like it on a TV title before, which is what we strive for. Sometimes, you have to just shut out the noise or any distractions with the uncontrollable landscapes of the entertainment industry and just say, “Let’s make something we think is great and that we would love to see,” and then release it out to sea in the hopes of delighting audiences.
Is there a hidden gem or detail in either of The White Lotus titles that you’re particularly proud or fond of?
We had a male naked statue for the Theo James character in the season two titles, which fit well. Then Katrina came up with the idea of a dog lifting his leg on the statue and it just became so much better. That synergy is fitting, as the character was both vain and aggressively marking his territory throughout the show— at least metaphorically. It’s commenting on toxic masculinity but in a playful, subtle way.
The scene in the season two titles with Jennifer Coolidge’s title depicting a leashed monkey and a blonde woman trapped in a tower was pretty deep. There are about ten things going on in that shot. We were happy with the idea of Jennifer’s credit picking up from season one, where there was a frolicking monkey in the jungle, and now that monkey is on a leash, albeit in a really nice place…or is it the lady in the tower that’s the metaphor? We like keeping the imagery in play for viewers to work out.