ParkinSex & Putting Intimacy at the Forefront
In honor of Parkinson’s awareness month, hosts Sonika Garcia and Brad Davidson are joined by Howard Lenn, EVP, Executive Creative Director at Havas Health Plus, to discuss his team’s approach to the work on the “The Kama Sutra of Parkinson’s,” ParkinSex. Couples that include someone with Parkinson’s are more likely to separate than couples that don’t. Howard talks about the massive strain Parkinson’s puts on intimacy, prior to any touching, where one is feeling performance-related shame and/or struggling to communicate wants and needs. The love is there, and ParkinSex puts the focus on practicing intimacy.
ParkinSex is not only great, but it also puts into practice many of the themes that have been previously discussed on this podcast, conducting primary research, co-creating with communities, the shame-stigma-taboo trichotomy, and implementing inclusive design. The campaign was a finalist in the Webby Awards People’s Voice Award for Health, Wellness & Pharmaceutical Advertising.
Welcome to Breaking the Code! Behavioral science is a cornerstone of modern marketing practice, but much of what passes itself off as behavioral science is just bs. Good social science gives us the insights and roadmap we need to change behavior, but bad social science just muddies the water and tarnishes the social sciences. As behavior change is a core objective of marketing, getting behavioral science right is crucial. Listen in as hosts Brad Davidson, PhD and Sonika Garcia, MPH, Medical Anthropology Strategists at Havas Health, sound off on what is, and isn’t, good social science, from a variety of disciplines covering new topics every podcast.