This week’s guest is Erin Sarofsky. Erin is an internationally heralded creative, regularly chosen by brand and entertainment titans to lead their most artful storytelling projects. Erin launched Sarofsky Corp in 2009, in Chicago’s West Loop. The firm has forged long-standing relationships in the advertising and entertainment industries, but it’s best known for title sequences for movies like Peacemaker, The Staircase, Captain America: The Winter Soldier, We Were the Lucky Ones, Guardians of the Galaxy, and Community. In this episode, Sarofsky and host Nicola Hamilton talk about the challenges of bouncing between our creative and business brains. The two spend a lot of time talking about what it takes to build a sustainable creative business, (i.e. cash flow). And they wrap up by talking about The Skrimps, Sarofsky’s adorable and hilarious AI-generated characters.
Welcome to the DesignThinkers Podcast! Join host and RGD President Nicola Hamilton as she digs into the archives of the DesignThinkers conference, reconnecting with past speakers about their talks and ideas that have shaped Canada’s largest graphic design conference. Follow the RGD on Instagram @rgdcanada or visit them at rgd.ca. Purchase tickets to the upcoming DesignThinkers conference at designthinkers.com.