The selection of paper for a printed project is as crucial as the design itself – setting the stage for creativity, innovation, and the production of an extraordinary, finished piece. 2024 PRINT Awards paper and packaging partner Monadnock isn’t just a paper mill; they are innovators, collaborators, and stewards of the environment—crafting the canvas upon which creativity unfolds. To inspire your sustainably creative print journey, we are excited to share case studies that demonstrate the power of paper in making that happen.
‘Tis The Season For Sustainability
It’s often said that if you’re seeking something but can’t find it, the best option is to create it yourself. Libby Hampel followed that advice when founding MASU, a company that reflects her passion for design and the environment in a line of gift-wrapping paper that’s made in America, 100% recyclable, and bold in design.
Hampel, a Columbia, Missouri resident, began her design journey studying and experimenting with surface pattern designs like fabric and wallpaper and eventually transitioned into textile design. She spent many years developing her trademark design style and sense of color that, coupled with an eco-friendly profile, has won the MASU brand a devoted following.
In keeping with Hampel’s personal ethics and principles, MASU sources only recyclable and sustainable materials throughout every facet of the production process – from packaging and shipping containers to the paper itself. For its key element, MASU relies upon the New Hampshire-based and family-owned Monadnock Paper Mills. The over 200-year-old mill is the oldest continuously operating paper mill in the U.S., a longevity matched by the company’s deep commitment to sustainability. Monadnock’s Astrolite 100 PC Velvet coated paper is made of 100% PCW recycled content and is ideal for coated fine text and cover applications. Hampel found that the ink doesn’t absorb into the high-quality coating of the paper, making her designs and colors really pop.
MASU’s core values are reflected in all facets of the company’s operation, including its name. In Japanese there are two words for giving: agemasu and kuremasu. Agemasu is used when you are giving to someone, while kuremasu is used when someone is giving to you. True to Hampel’s vision, MASU embodies all forms of giving, and the result is wrapping paper that looks good, feels good, and does good.
