What Matters to Dan Crowder

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Debbie Millman has an ongoing project at PRINT titled “What Matters.” This is an effort to understand the interior life of artists, designers, and creative thinkers. This facet of the project is a request of each invited respondent to answer ten identical questions and submit a nonprofessional photograph.


Dan Crowder is the founder and managing director of design recruitment agency Craft, founded in 2014. With its global network of the best creatives in the industry, the Craft ambition is simple: to enhance the studios, careers and lives of everybody they partner with.

What is the thing you like doing most in the world?

I’ve realized recently that getting in a truly creative or productive zone really brings me joy. Whether that’s a house project or a ‘flow state’ at work, if I feel accomplished about creating something, I feel happy.

What is the first memory you have of being creative?

Drawing Hulk Hogan, age 4. I drew his moustache above his nose, rather than below it.

What is your biggest regret?

I used to regret not applying myself. That’s not so much of a problem anymore.

How have you gotten over heartbreak?

I’d say I’ve only experienced heartbreak as a sports fan. I deal with it the same way I celebrate. “This too shall pass.”

What makes you cry?

Aside from the obvious, I watch a lot of films and try to switch off and really tune in. Any well told story can get me going.

How long does the pride and joy of accomplishing something last for you?

Not long enough. I tend to be too focused on the next thing, no matter how big or small, and don’t spend anywhere near enough time in the present. I suppose it’s a blessing and a curse.

Do you believe in an afterlife, and if so, what does that look like to you?

I’d like to. If I said yes, it would be to hedge my bets. 

I recently read ‘A Short Stay In Hell’, by Steven L. Peck, a terrifying exploration of the concept of living for eternity, and haven’t stopped thinking about it since. It’s short, impactful and highly thought provoking. It kind of put me off the idea of living forever…

What do you hate most about yourself?

Hate’s a strong word. Let’s keep this positive…

What do you love most about yourself?

My questioning approach… a philosophy degree coupled with building a business from nothing has made me into somebody who always asks, ‘Why?’ Every idea I’ve had or change in the business has been driven by a ‘why’ – and always will be. 

Occasionally asking ‘why not’ is fun too.

What is your absolute favorite meal?

Unashamedly, steak frites from Bistro Paul Bert in Paris and a bottle of claret.